I collaborated with other groups in the complete design overhaul, relaunch and re-branding of American Girl's customer-facing website, Play@American Girl™. I was involved in multiple areas of this initiative, including the development of the new interface, user experience, new branding design and supervising design of creative content (new and already existing).
Here is the completely redesigned home page, featuring one of the new interfaces and incorporating the new branding:
Here is the completely redesigned home page, featuring one of the new interfaces and incorporating the new branding:
Below is the home page introducing American Girl's newest historical character dolls, Marie Grace and Cecile™, showcasing more of our redesign efforts. The new template was rolled out to the home pages of all the previous years' historical character dolls, bringing easier navigation and brand alignment. At the bottom of the page is the secondary navigation window featuring additional games and content supporting the historical characters' pages.
Navigating further into Marie-Grace and Cecile's content pages, you'll find related games and activities:
I also collaborated on game design and directed the creation of art for new games;
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| (From; 'Rebecca's Rooftop Release') |
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| (From Cecile: Pecan Toss) |
(all content ©2012 American Girl)
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